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White House launches official TikTok account| Reaches out to Young Voters

The White House officially launched its TikTok account (@whitehouse) on August 19, aiming to connect directly with over 150 million American users. The Trump administration says the move is part of a broader digital strategy to highlight President Donald Trump’s policies and “historic successes,” particularly among younger audiences. Press Secretary Karoline Leavitt said TikTok played a key role in Trump’s 2024 election win against Kamala Harris. Despite past national security concerns about TikTok’s ties to China, the platform is now central to the administration’s communication efforts.

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