The world’s 10 most desirable countries to visit, according to travellers

Travel is ever-changing—what’s trending today might be forgotten tomorrow. Yet, some destinations possess a timeless allure, calling travelers back again and again. These are the places that don’t just promise a trip—they promise an experience, a story, and memories that linger long after the journey ends. According to Wanderlust’s Readers’ Choice Awards (RCA), voted on by over 200,000 avid travelers, these are the countries that captured the imagination of the global travel community. The award celebrates destinations, tour operators, and travel brands that consistently inspire wanderers to explore, discover, and fall in love with the world all over again. Here’s a closer look at the 10 most desirable countries to visit, as chosen by Wanderlust readers:

1. Japan
Japan tops the list for the first time in over a decade. Beyond the neon-lit streets of Tokyo and the iconic temples of Kyoto, travelers are discovering Shikoku’s wild coastlines, Kanazawa’s artisanal wonders, and the serene islands of Okinawa. Japan’s mix of innovation, precision, and age-old traditions leaves an impression that stays with you long after you return home.

2. Costa Rica
A paradise for nature enthusiasts, Costa Rica brims with lush rainforests, exotic wildlife, and eco-adventures that thrill the senses. From zip-lining through the clouds to relaxing on quiet beaches, this Central American jewel blends adventure with serenity effortlessly.

3. Canada
Canada’s vast landscapes—towering Rockies, tranquil lakes, and vibrant cities—offer the perfect playground for explorers. Whether it’s hiking through Banff, kayaking in British Columbia, or savoring Montreal’s culinary delights, Canada promises both adventure and cultural richness.

4. Australia
From the architectural marvel of the Sydney Opera House to the rugged Outback, Australia captivates with its diversity. The Great Barrier Reef, golden beaches, and dynamic food and arts scenes make it a destination that feels both vast and intimate at the same time.

5. Peru
Peru’s ancient wonders meet breathtaking natural landscapes. Hike the Inca Trail to Machu Picchu, wander the colorful streets of Cusco, or lose yourself in the Amazon rainforest—Peru offers a journey through time and nature like no other.

6. South Africa
South Africa’s dramatic scenery and rich wildlife make it a haven for adventure. From safaris in Kruger National Park to coastal drives along the Garden Route and the vibrant cityscape of Cape Town, every corner tells a story.

7. United States
The U.S. continues to captivate travelers with its endless variety. Iconic cities like New York, natural wonders like the Grand Canyon, and a melting pot of cultures and landscapes ensure there’s something extraordinary waiting for every traveler.

8. New Zealand
New Zealand is a dream for adventurers and nature lovers alike. Towering fjords, snow-capped peaks, rolling hills, and sparkling beaches create a cinematic landscape that feels both epic and intimate. Bungee jumping, hiking, or simply soaking in the scenery—New Zealand rewards every traveler’s curiosity.

9. Brazil
Brazil pulses with life and color. From the rhythm and spectacle of Rio’s Carnival to the quiet majesty of the Amazon, the country is a thrilling blend of vibrant culture, stunning landscapes, and endless surprises.

10. Ecuador
Ecuador offers a compact yet diverse adventure. Explore the Galápagos Islands’ unique wildlife, trek the Andes, or wander colonial towns alive with history and color—Ecuador invites travelers to discover and connect with its rich tapestry of landscapes and culture.