From radio jingles and airport hoardings to LED screens inside metro coaches and flight magazines, the Delhi government is gearing up for a comprehensive branding campaign to highlight the capital’s cultural and tourism appeal in 2025-26.
With a budget of Rs 5 crore allocated specifically for branding efforts and Rs 20 crore set aside to improve tourism infrastructure citywide, the initiative aims to boost Delhi’s image as a vibrant travel destination, an official shared.
In addition to promotional activities, the plan includes active participation in national and international tourism marts, organising cultural festivals, and upgrading key facilities at major tourist spots, he added.
To strengthen Delhi’s presence both domestically and internationally, the Delhi Tourism and Transportation Development Corporation (DTTDC) will participate in high-profile tourism and trade events such as the India International Travel Mart (IITM), Travel and Tourism Fair (TTF), Outbound Travel Mart (OTM), South Asia Travel and Tourism Exchange (SATTE), and India International Trade Fair (IITF), the official noted.
The tourism department is also set to host popular festivals including the Rakhi Mela, Dandiya Nights, Diwali Mela, Winter Carnival, North East Cultural Festival, and New Year celebrations, he said.
Other cultural events planned are the children’s theatre festival, musical concerts, Delhi Film Festival, and a distinctive Itra and Sugandhi Mela, he added.
To enhance the visitor experience, key improvements are underway at popular venues. Dilli Haat at INA will see a redevelopment of its food court, installation of 3D mapping technology, baggage scanners, CCTV cameras, and other safety features, according to the official.
Dilli Haat Janakpuri and Pitampura will undergo repairs including waterproofing, electrical and lighting upgrades, and beautification of entry points and play areas.
Similarly, the GTB Memorial at Singhu Border is scheduled for renovation, with road repairs, roof waterproofing, and the introduction of a new light-and-sound show, he mentioned.
The branding campaign will also run advertisements across both traditional and digital platforms. Publicity efforts will span railway stations, airports, Delhi Metro, and in-flight magazines to ensure Delhi’s tourism message reaches passengers and commuters in real time.
Brochures, event-based advertising, and partnerships with media houses are also part of the campaign to reinforce Delhi's image as a culturally rich and welcoming destination, the official added.
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