YouTube to use AI-powered age estimation to detect viewers under 18: 4 key things to know
YouTube is launching an AI-powered system in the US to identify underage users even if they lie about their age. This system will start from August 13, and will apply age-appropriate protections and limit access to restricted content.
YouTube is set to roll out an artificial intelligence (AI) system for age estimation in the US, starting from August 13, aimed at enhancing protections for underage users in the country. The video streaming platform will begin analysing user activity and account details to predict the individual’s age.
YouTube's AI technology will analyse indicators such as user video searches, viewed content categories to determine if a user is under 18. Subsequently, restrictions for teenagers will be automatically applied to their account. These include non-personalised advertising, limitations on video suggestions that are made on sensitive topics, and digital well-being tools such as screen time and bedtime reminders.
This AI-based age verification system is being implemented to address growing concerns about children's safety on YouTube and regulatory pressure. Over the past few years, the video streaming platform has taken several steps to ensure a safer experience for children. This includes the introduction of the YouTube Kids app and timely privacy reminders whenever teen users try to upload a video or comment on one.
YouTube also acknowledges that AI-powered systems can make mistakes while classifying accounts based on these parameters. Thankfully, the company says that it will offer users other ways to verify their age. Adults who have been incorrectly identified as minors or teens can provide the platform with a government ID card or a credit card to re-classify their account as an adult. Once the YouTube team verifies the submitted proof, the selected YouTube account will re-enable access to age-restricted videos.
