Samsung introduces next-generation Bespoke AirDresser for smarter, hygienic clothes

Samsung has launched a new smart home appliance named the Bespoke AirDresser, which is designed to bring hygiene and sophistication to modern Indian homes. This new model brings upgrades such as Dual AirWash and Dual JetSteam, while integrating more deeply with the SmartThings ecosystem. It offers a practical solution to clean and maintain delicate fabrics, and refreshes, sanitises, and de-wrinkles these garments without the harshness of a normal washing procedure.

Instead of replacing the traditional washing machines, the Bespoke AirDresser is designed to make daily wardrobe maintenance easier for users. Through its air hangers, it pushes air both inside and outside the garment, catering to heavier or structured fabrics to remove daily odour. Further, the appliance provides a wrinkle-reduction solution, especially for blazers and formal wear, which often lose sharpness after repeated washing.

For any prospective buyer, the Samsung BeSpoke AirDresser provides the ultimate solution for delicate clothes such as ethnic wear, delicate silks, premium woollens or structured office wardrobes. It is also well-suited for users who want to reduce their dry-cleaning trips or simply want to streamline morning readiness for their garments. Moreover, all of its controls run through the SmartThings ecosystem, offering personalised cycles and gentle reminders to help in providing a high-care garment cleaning and hygiene routine.

The Samsung Bespoke AirDresser is currently available for Rs 1,56,990, and can be purchased through Samsung Stores at BKC, Mumbai and Opera House, Bengaluru, as well as on the Samsung Shop app. However, as part of an introductory offer, the Bespoke AirDresser is available at an introductory offer price of Rs 1,30,490.