Google finally has a solution for one of Chrome's 'annoying problem': All the details

Google is introducing a major update to its Chrome browser that will automatically disable notifications from websites you no longer engage with. The move is designed to make browsing less intrusive and more focused, putting an end to the barrage of unwanted alerts that often clutter the user experience.

The new feature, rolling out for Chrome on both Android and desktop, expands upon the existing Safety Check functionality that already revokes permissions for camera and location access from websites you have stopped visiting. Now, Chrome will apply the same principle to browser notifications. If a site has been sending frequent alerts without any response or engagement from you, Chrome will quietly revoke its notification permissions.

Google’s internal analysis shows that notifications, while originally meant to enhance user interaction, have largely turned into a source of frustration. According to the company, fewer than one percent of all browser notifications actually receive user engagement. That figure highlights how most alerts are either irrelevant or spam-driven. The company has implicitly acknowledged that the feature was poorly implemented in its early days, as websites often used notifications as marketing tools rather than genuine updates.

The new system will not apply universally, though. Web apps installed on your device will retain their permissions since they are typically more trusted and useful to the user. The change is aimed specifically at spam-heavy sites that misuse notifications to drive engagement. Google expects this will push such sites to rethink how frequently they send alerts, ensuring they don’t lose access to their audience altogether.