Google is pushing ahead in the AI-driven browser race by expanding Gemini’s role inside Chrome. The company has announced a wave of new features that integrate Gemini more deeply into the browser, making it capable of handling practical tasks for users, according to a report by The Verge.
The first change is that Gemini in Chrome is no longer behind a membership paywall. The service begins rolling out today to both Mac and Windows users in the US. This move is part of Google’s strategy to position Chrome as a central player in the growing competition among AI-enhanced browsers, a space that already includes OpenAI, Anthropic, Perplexity and others.
In the coming months, Gemini in Chrome will gain the ability to perform everyday tasks on behalf of users. Charmaine D’Silva, Chrome’s director of product management, said the AI will be able to handle chores such as shopping from lists in your email, rescheduling deliveries, booking appointments, and making restaurant reservations. For higher-risk or irreversible actions, Gemini will prompt for user approval. Google has not shared a launch date for this automation capability.
Several other features are going live sooner. Starting today, Gemini in Chrome will integrate with Google Workspace across both personal and Enterprise accounts. It will also connect with other Google services including Calendar, YouTube and Maps. With these tools, Gemini can find relevant information directly on your screen and take action within the same context.
On desktop, Gemini will work across multiple tabs, helping users compare products, summarise details from various sources, and recall previously viewed pages. Instead of leaving tabs open overnight, users can simply ask Gemini to bring back yesterday’s browsing session and pick up where they left off. On mobile, Android users will now be able to share the full context of a page with Gemini to ask more complex questions. iPhone users will soon get access through the Chrome app.
The push highlights how central AI agents are becoming to the browser experience. Anthropic introduced Computer Use last year, giving Claude the ability to act as a browser assistant. OpenAI followed with Operator and later merged it into ChatGPT Agent, while Perplexity launched its own AI-powered browser, Comet. In July, Atlassian underlined the trend by spending $610 million to acquire The Browser Company, creators of Dia.
With Gemini now built into Chrome for free and gaining stronger ties to Google’s ecosystem, the browser wars are heating up further. The question now is how quickly users will embrace these AI assistants as part of their daily web habits.
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