Amazon Prime Day 2025: AI powered appliances, premium smartphones, smart gadgets, and tech accessories saw big jump in sale

AI-powered devices drive interest
Laptops with on-device AI processors, tablets featuring generative AI tools, and smartwatches with health-tracking AI were among the fastest-growing categories. Amazon reported a strong demand for premium tech across metros and smaller cities, with AI-led innovation becoming a key differentiator for buyers.

Big jump in appliance sales
Sales of refrigerators, washing machines, and air conditioners grew by over 4X compared to last year. Amazon confirmed that over 1.2 million home appliances were purchased during the two-day sale. Energy-efficient inverter appliances and IoT-enabled smart home products led the pack, especially among urban shoppers.

Headphones and wearables see surge in demand
TWS earbuds and premium headphones saw more than 4X growth, with consumers prioritising devices offering long battery life and ANC (active noise cancellation).

TVs and display tech hit new milestones
Television sales during Prime Day 2025 crossed a record high, led by 4K, QLED, and OLED models. Over 40% of shoppers preferred TVs with built-in Fire TV OS or Google TV, reflecting interest in seamless smart home integration. Amazon reported more than 65% of TV purchases coming from Tier 2 and Tier 3 cities.

Premium Smartphones Dominate Sales
The high-end smartphone category (INR 30,000+) witnessed a massive 60% growth, with Samsung, Apple, and OnePlus leading the pack. Interestingly, nearly 70% of this growth came from Tier 2 and Tier 3 cities, highlighting India’s growing appetite for premium tech. Flagship phones with advanced cameras, AI-enhanced performance, and long battery life topped wishlists.