74% of Gen Z play mobile games every week, 30% now prefer premium games powered by better chipsets: report

If you thought mobile gaming was just a time-pass, think again. For Gen Z, it’s serious business, so serious that 74% of them are gaming on their phones every week, and nearly a third are switching to premium games for a better, faster, flashier experience. A new study by CyberMedia Research spills the tea on how Gen Z’s gaming habits are evolving—and why your phone’s chipset might matter more than ever.

In fact, 3 out of 10 Gen Z users say they prefer premium games with better speed, smoother graphics, and an overalygl richer experience—even if it means spending a little more.

And it’s not just about the games. The phone itself matters a lot too. Nearly half of Gen Z gamers say the performance of the phone’s chipset plays a big role in which device they buy. Brands like MediaTek and Qualcomm are leading the way here, with both being equally popular among young users. MediaTek scores slightly higher in customer satisfaction, while Qualcomm is seen as the more premium option.

“Mobile gaming is evolving,” says Sugandha Srivastava, Senior Analyst at CMR. “Gen Z is driving this change. They want high-quality, competitive, and social gaming experiences—and they expect their devices to keep up.”