5 biggest winners from Amazon’s Great Indian Festival 2025: MacBook Air, QLED TVs, and more

Premium Smartphones Took the Spotlight
Festive shopping clearly leaned premium this year. Smartphones priced above ₹30,000 saw a 30% jump in sales, with nearly 65% of buyers coming from tier 2 and 3 cities. Industry sources revealed that brands like Samsung, OnePlus, and Apple led the charge, thanks to attractive EMI options and bank offers that made flagship models more accessible. It’s a telling sign — India’s smaller towns are no longer waiting for metros to set tech trends.

MacBook Air M4 Became a Festive Favourite
If one product defined the season’s aspirational shift, it was the MacBook Air M4. Demand for Apple’s newest lightweight powerhouse grew 21x compared to last year, according to Amazon data. Deals, EMI plans, and exchange offers made premium laptops attainable for professionals and students alike. “Consumers are prioritising long-term value and performance over price alone,” said an industry insider, adding that Apple and HP saw the steepest spikes in laptop demand.

Big Screens Ruled the Living Room
This year, India went big — quite literally. Shoppers upgraded from 43-inch to 55-inch TVs, with 75-inch models growing 70% year-on-year. QLED TV sales doubled, while Mini-LED TVs surged 500x, driven by affordability and GST revisions. Xiaomi, Samsung, and LG were among the top performers, as per retail analysts tracking the category. It’s clear that the Indian living room has officially entered the premium era.

ire TV Devices Found Their Moment
Streaming remains king, and Fire TV devices were at the heart of that trend. Three of the top five most-purchased TVs on Amazon.in came with Fire TV built-in, led by the Xiaomi 55-inch QLED Fire TV and Xiaomi 43-inch 4K Fire TV. The seamless mix of smart connectivity and affordability struck a chord with Indian consumers who wanted a better OTT experience without buying extra hardware.

Tier-2 India Led the Shopping Surge
Perhaps the most striking insight — more than 70% of shoppers came from tier 2 and 3 cities. Easy financing, no-cost EMI, and GST benefits brought first-time buyers online in record numbers. Analysts say this marks a cultural shift where smaller cities are driving premium tech adoption. As one market researcher put it, “Festive e-commerce is no longer an urban story — it’s Bharat leading India’s digital revolution.”