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Twitter to lower Blue pricing for web users to $7

The move was likely a pushback against the 30% cut that Apple Inc takes on revenues from apps on its operating system, the report said, with lower pricing for the website likely to drive more users to that platform as opposed to signing up on their iPhones.

December 08, 2022 / 09:22 IST
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Twitter Inc plans to change the pricing of its Twitter Blue subscription product to $7 from $7.99 if users pay for it through the website, and $11 if they do so through its iPhone app, the Information reported on Wednesday, citing a person briefed on the plans.

The move was likely a pushback against the 30% cut that Apple Inc takes on revenues from apps on its operating system, the report said, with lower pricing for the website likely to drive more users to that platform as opposed to signing up on their iPhones.

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It did not mention whether pricing would change for the Android platform as well.

Musk, in a series of tweets last week listed various grievances with Apple, including the 30% fee the iphone maker charges software developers for in-app purchases.