HomeNewsWorldMicrosoft to build upon Skype brand aggressively

Microsoft to build upon Skype brand aggressively

The big deal news has been on Microsoft's 8.5 billion dollar acquisition of Skype. In an interview with CNBC US, Tony Bates, CEO of Skype and Steve Ballmer, CEO of Microsoft, gave more details on the deal.

May 11, 2011 / 15:41 IST
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The big deal news has been on Microsoft's 8.5 billion dollar acquisition of Skype. In an interview with CNBC US, Tony Bates, CEO of Skype and Steve Ballmer, CEO of Microsoft, gave more details on the deal.

Below is the verbatim transcript of the interview. Also watch the accompanying video. Q: How does it help the advertising and premium services business? How do you target ads in Skype? What kind of upside does this bring in Microsoft? Ballmer: There are two different ways to think about the financial proposition. One, Skype is great business that has three revenues streams primarily today
first published: May 11, 2011 10:53 am

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