Moneycontrol Bureau
Shares of Wipro gained 0.8 percent intraday Friday after it partnered with Chelsea Football Club to transform their digital journey, fan engagement and in-stadia experience.
"Wipro has been chosen by Chelsea Football Club, the reigning champions of English Premier League, as its official digital and IT partner," said the IT firm in its filing.
Wipro will support Chelsea FC in this transformation journey by bringing together strategy, design and technology, it added.
Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.
“Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand," said Rajan Kohli, Senior Vice President and Global Head, Wipro Digital.
At 09:43 hours IST, the scrip of Wipro was quoting at Rs 569.45, up Rs 2.75, or 0.49 percent on the BSE.
Meanwhile, HCL Technologies on Wednesday also announced global partnership with Manchester United, the most popular football team. As part of this partnership, HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the experience of the Club’s 659 million global followers.Posted by Sunil Shankar Matkar
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