Moneycontrol
HomeNewsTrendsWhy French designer chose Indian names for necklaces
Trending Topics

Why French designer chose Indian names for necklaces

French luxury jewellery house and watchmaker Cartier's India-inspired collection includes pieces called "Maharaja" and "Udayan", which are studded with bright-coloured stones.

April 02, 2022 / 16:13 IST
Story continues below Advertisement

French luxury jewellery house and watchmaker Cartier has an entire collection inspired by India. (Image credit: Cartier)

French luxury jewellery house and watchmaker Cartier has an entire collection inspired by India -- Tutti Frutti -- featuring vibrant pieces studded with sapphires, rubies and emeralds.

The luxury conglomerate’s encounter with Indian designs can be traced back to 1911, when Jacques Cartier, one of Cartier’s pioneers, sailed to India for his first voyage, according to an article in fashion magazine Prestige.

Story continues below Advertisement

Cartier was inspired by the vibrant and elaborate jewellery in India. Mughal designs inspired him to create jewellery in red, green and blue -- a combination that was new to western countries, Prestige reported.

Flamboyant jewellery featuring colourful stones came to be known as Tutti Frutti in the 1970s. In 1989, Cartier patented it, according to Prestige magazine.