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ICICI Direct uses a game to bump up brand recall

ICICI Securities launched a new campaign for ICICI Direct last fortnight. But what caught our attention was a Facebook game that was launched as part of the campaign last week. Tagged 'Mega Mover', the game claims to educate potential investors, and build brand recall for ICICI Direct.

December 08, 2013 / 10:28 IST
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ICICI Securities launched a new campaign for ICICI Direct last fortnight. But what caught our attention was a Facebook game that was launched as part of the campaign last week. Tagged ‘Mega Mover’, the game claims to educate potential investors, and build brand recall for ICICI Direct.

first published: Dec 8, 2013 10:28 am

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