Advertisers drag their feet: Is the IPL on a sticky wicket?

The spat between the BCCI and Sahara may have been resolved, but the Indian Premier League has more challenges to overcome. LG Electronics and the Godrej Group that have been broadcast sponsors since the start of the tournament four years ago have opted out. Clearly they don't think its worth their money anymore. And we believe other companies looking to get on as broadcast sponsors are driving a hard bargain. CNBC-TV18's Animesh Das reports that the IPL is falling short of advertiser expectations.

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