CNBC-TV18 and Hindustan Unilever Limited launched Lessons in Marketing Excellence (LIME) season 4 to recognise India's brightest aspiring managers. Two teams from XLRI Jamshedpur battle it out for a spot in the semifinal round.
XLRI or Xaviers Labour Resource Institute was setup in 1949 and is the oldest school of management in the country. This institute’s performance on LIME has hardly been consistent over the years. It stood eighth in Season 1 moved up to fifth place in Season 2 and slipped down again to ninth place in Season 3. It will be interesting to see if they do better than that this time around. Also Read: Samsung launches early-stage, $100 million seed fund
The case for the teams from XLRI comes in from consumer electronics company Samsung India. It wants to grow its market share in the hypercompetitive Smartphone category.
Which of the participants will present the most influential strategy and come out as the winner? To find out, watch accompanying videos.
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