You think you have a great idea, something that you believe is bound to capture the hearts and minds of consumers everywhere and you have decided to jump right into it – wait because before you shift into high gear you must determine whether there really is a market for your product or your idea.
36-year old Vishal Oberoi in 2000 co-founded his venture Market Xcel Data Matrix, a market research firm that provides customized solutions to clients. Working extensively in the auto, healthcare, telecom, FMCG and banking sectors the venture has served over 300 clients since inception. Having already gross revenues of Rs 22 crore the venture today operates across 40 locations in India.
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