The Advertising Agencies Association of India or the Triple As of I presented the Lifetime Achievement Award to Draft FCB Ulka's Chairman Emeritus, Anil Kapoor. Better known as 'Billy' within the industry, Anil revived and built Ulka's fortunes as an agency. He was one of the first Indian marketing and advertising professionals to be given a leadership role beyond the borders of India, and was also instrumental in shaping industry bodies like the National Readership Survey, Audit Bureau of Circulation and even the Triple A's of I itself.
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