HSBC Making It Big: How Cera Sanitaryware was built

Why reinvent the wheel is a usual line we hear from management gurus. The only problem is do you know what is the wheel. Uncommon thinking thrives by asking simple and basic questions.

Consider for example a story of many entrepreneurs who created new category in segment where many felt nothing new can be done. Brands like Close Up gel and Sintex tanks, both created new category in the respective sector. Today Cera Sanitaryware is the third largest manufacturer in the country. Here's how Cera Sanitaryware made it big by thinking out of box.