IPL may not lure viewers this year, struggles for sponsors

The Indian Premier League (IPL) may not be at the premium this year. Franchises are struggling to get sponsors, and viewership is expected to drop - which means advertisers and sponsors will need to do a rethink.

With IPL around the corner, a lot of Pepsi advertising will be seen. After all, they have spent close to Rs 400 crore to be IPL title sponsors. Their new commercial with cricketers Unmukt Chand, Mahendra Singh Dhoni and Virat Kohli is now the second phase of the 'Oh Yes Abhi' campaign launched in January.
Coca-Cola's experiment with experiential marketing works big time: Experiential marketing is a tool that has intrigued many an eager marketer. This is because if you can get it right, you engage with the consumer in a way that traditional media can only dream of. Last year, Coca Cola got it bang on with its Coke Zero promotion for the latest James Bond film Skyfall.