While a mega shopping spree, especially online, takes place ahead of and during the festive season, Flipkart is facing backlash because of cancellations that the e-commerce giant has been carrying on with iPhone 13 orders which were sold for Rs 50,000 only.
Several customers have shared accounts on social media about their orders placed during Big Billion Day sale being cancelled without any explanations with refunds taking unusually long or about receiving apparently fake iPhone 13 sets.
A Twitter user also complained of the order getting cancelled hours before its delivery.
Here are a few other tweets by disgruntled Flipkart customers.
Read more: iPhone 13 will be available for Rs 49,990 during Flipkart's Big Billion Days Sale
There have also been complaints from consumers of other products about orders placed with Flipkart during its Big Billion Day sale.
Responding to the criticism, Flipkart stated: "Flipkart is a customer first ecommerce marketplace and always ensures that customers' interests are protected. We understand that close to 70 per cent of all iPhone orders placed across cities including Guntur, Gorakhpur, and Siliguri have been successfully delivered by the sellers."
"Further, a minor fraction of orders (less than 3 per cent of all orders) have been cancelled by Sellers due to anomalies. As a customer focused ecommerce marketplace, we encourage sellers to prioritise the customers' orders and strive to keep them delighted with their service," it added.
Read more: Apple lovers in some Asian countries to pay more for iPhone 14
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