OTT content streaming platform Hotstar rolled back Disney+ in India in less than 24 hours of creating a buzz by giving subscribers access to special content.
The “Disney+ Hotstar” rebranding was withdrawn by the owners of the company later on March 11, soon after another update was rolled out by them. With that, the insignia also reverted to the old Hotstar logo.
Several subscribers took to social media immediately to notify the content streaming platform about the curious case of vanishing Disney+ content.
Hotstar had earlier clarified that the Disney+ content was made available as a beta version, to map the service by giving access to a limited number of subscribers, reported the Hindustan Times. A Hotstar spokesperson said: “A limited release of the beta version of the Disney+ Hotstar application is currently being tested with a small number of consumers, in preparation for the full-fledged app launch on March 29.”
Notably, on Google Play Store, Hotstar didn’t update about the removal of Disney+ content and logo in its latest update. It only reads: “We regularly update our app to provide you an awesome video watching experience. To make sure you don’t miss a thing, just keep your Updates turned on.”
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
