HomeNewsTrendsEntertainmentBollywood innovates digital movie marketing ways, now games and chatbots used to engage audience
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Bollywood innovates digital movie marketing ways, now games and chatbots used to engage audience

Although a film’s promotion budget is highest on television with 40-50 percent share, digital spend is growing significantly

Maryam Farooqui
April 28, 2018 / 17:11 IST
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Maryam Farooqui
first published: Mar 21, 2018 03:50 pm

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