HomeNewsTrendsCurrent AffairsDigitalisation, gender diversity defining pharma play: Experts

Digitalisation, gender diversity defining pharma play: Experts

Increasing digitalisation, which reflects a transformation from marketing skills based on bags and brochures, and gender diversity are new catalysts for the pharmaceutical industry, according to speakers at a summit on human resources (HR) here.

September 16, 2016 / 22:01 IST
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Increasing digitalisation, which reflects a transformation from marketing skills based on bags and brochures, and gender diversity are new catalysts for the pharmaceutical industry, according to speakers at a summit on human resources (HR) here.

"Marketing teams and sales forces in pharmaceutical industry are increasingly deploying advanced analytics to understand prescribing behaviour and potential patient profiles; reflecting the transformation from bags and brochures to digitalisation.

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"Pharmaceutical companies are valuing non-traditional skill sets," OPPI President and Sanofi India Managing Director Shailesh Ayyangar said at the annual HR summit today.

Organisation of Pharmaceutical Producers of India's (OPPI) summit deliberated on HR imperatives for sales force management.