'I don't need the money, and it's a pain-in-the-a**': Bryan Johnson plans to sell anti-aging company

Bryan Johnson, the 47-year-old biotech entrepreneur and longevity enthusiast, has recently revealed that he wants to either wind up or sell his anti-aging startup, Blueprint, candidly labeling it a "pain-in-the-ass company." Johnson, who recently founded his own religion, "Don't Die," indicated that balancing his business ventures with his philosophical pursuits has become untenable.

"Honestly, I am so close to either shutting it down or selling it," he said in an interview with Wired, adding that he's "been talking to people about this." "I don't need the money, and it's a pain-in-the-ass company."

Johnson is widely known for his aggressive pursuit of eternal youth through "Project Blueprint," an anti-aging program he claims costs him $2 million (over Rs 17 crore) annually. His company, also named Blueprint, sells a range of wellness products, including a Rs 4,700 "longevity mix" drink and a Rs 3,600 mushroom coffee alternative called "Super Shrooms."

The entrepreneur's pivot comes as he increasingly focuses on his new religion, "Don't Die," which he announced on X in March. Johnson explained that he started the longevity business because friends sought his health supplements, but it "evolved in a way where I was trying to do people a solid." He now feels that "people see the business and give me less credibility on the philosophy side." He concluded, "I will not make that trade-off. It is not worth it to me. So yeah, I don't want it."