HomeNewsTechnology90% Cos Putting Their Futures At Risk By Not Adapting To Customers

90% Cos Putting Their Futures At Risk By Not Adapting To Customers

The increasingly choosy and powerful consumer, with an often vociferous voice can make or break reputations in minutes, says Ovum.

October 22, 2013 / 14:05 IST
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Preliminary research by Ovum shows that 90 percent of organisations are at risk of becoming irrelevant to their customers unless they can learn to adapt much faster and in ways that customers value. While CRM systems are prevalent, businesses are being held back by slow decision cycles, a lack of workforce engagement, operational and channel silos and a serendipitous attitude toward innovation. Click here for full story

first published: Oct 22, 2013 01:54 pm

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