HomeNewsOpinionJioAirFiber launch to raise the stakes for competitors

JioAirFiber launch to raise the stakes for competitors

Wide availability of Jio’s latest offering, coupled with its attractive pricing plans, could lead to a significant increase in the number of broadband subscribers even in areas where internet penetration has traditionally been low, and lower the digital divide in the world’s most populous nation 

September 19, 2023 / 18:21 IST
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For the world’s most populous nation intent on ensuring that none of its citizens gets left behind in the process of growth and development, the launch of the JioAirFiber on Tuesday, September 19, brings with it the promise of contributing significantly to India's ambition of ensuring that its 1.4 billion people gain access to latest technologies at prices they can afford. The newest offering from the Jio stable holds the potential to greatly aid national efforts to eliminate the last-mile connectivity challenge that has often come in the way of providing more people with reliable fixed-wireless broadband services so that they could leverage high-speed internet connectivity in multiple ways to improve their quality of life. Be it in terms of the way they shop, bank, entertain themselves, obtain quality education, or conduct business.

Wide availability of the JioAirFiber — which, given Reliance's trademark distribution skills, is bound to take place soon — coupled with its attractive pricing plans and ease of use could lead to a substantial increase in broadband subscribers even in areas where internet penetration has traditionally been low and in the process lower the digital divide in the country. At the end of March 2023, while the number of internet subscribers per 100 population, for instance, was more than 200 in Delhi, it was less than 40 in Bihar.

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The imminent increase in competition among telecom service providers pursuant to the launch of the JioAirFiber would also aid the ongoing national endeavour to promote digital inclusion on a larger scale with other players expected to speed up the introduction of their own offerings to counter Jio. This, in turn, would benefit average citizens, too, since they could look forward to potentially more advanced and innovative home broadband offerings at attractive price points being introduced in India in the days ahead.

Increasing digital inclusion