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Four years of high fashion: PM Modi's sartorial sense is a hit

Call it elegance or profligacy, but Narendra Modi's style statement is something no one can ignore.

May 25, 2018 / 15:23 IST
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Tasmayee Laha Roy Moneycontrol News

A category of kurtas and jackets have been christened 'Modi'; cashmere shawls in bright colours over a dapper suit are in vogue. Wearing khadi is a trend, and occasionally replacing the pocket square with a Mont Blanc pen has become a thing to do.

One can call it sheer elegance or a symbol of profligacy but even those not interested in politics haven’t been able to ignore the most powerful 67-year-old in the country, sporting his Movado watches and rimless Bvlgari glasses.

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Prime Minister Narendra Modi believes in wearing bespoke outfits. Says Ahmedabad-based Bipin Chauhan, who has tailored these outfits since 1989: “People claim to have designed his outfits but the Prime Minister has not worn a single outfit that hasn’t been tailored and customized by me."

Ever since Modi assumed office four years ago, never has there been so much appreciation, or criticism, of what the Indian Prime Minister wears. Thanks to his fashion statement, the social media even has a hashtag for it: #modiswag.