HomeNewsHealth & FitnessFit to Lead | Pepperfry's Ashish Shah: "Fitness provides the necessary flexibility to zoom in and out of situations"

Fit to Lead | Pepperfry's Ashish Shah: "Fitness provides the necessary flexibility to zoom in and out of situations"

"A good fitness regime makes you self-aware, alerts you on your limits and challenges you to go beyond your comfort zone every time. It also teaches that what you can measure, you can improve."

September 19, 2022 / 14:53 IST
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Ashish Shah, co-founder and chief operating officer, Pepperfry
Ashish Shah, co-founder and chief operating officer, Pepperfry

Note to readers: Fit to Lead is a series of interviews with business leaders on their approach to fitness, leadership and navigating the new normal.

As Pepperfry prepares for an initial public offering (IPO), it is as good a time as any to delve into its origin story. Ashish Shah and Ambareesh Murty were e-Bay colleagues chatting at the organisation’s Christmas party when they came up with the idea for their start-up.

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“We started it as an online marketplace almost a decade ago. It was only in 2015-16 that we decided to change direction and evolved into a furniture brand,” recollects Shah, co-founder and chief operating officer, Pepperfry.

Quite like the company, Shah, a chemical engineer and materials management specialist by education, has had a career that has evolved a fair bit. The 45-year-old started in sales at a chemicals firm, zooming around the National Capital Region on his fuel-efficient motorbike in the early 2000s before moving to eBay and starting its used vehicles division before launching Pepperfry.