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Why the Tata-Air India deal is trouble for Rakesh Jhunjhunwala’s Akasa

The odds are stacked against a new player and when the transfer of Air India is complete, the market will be divided between two major players: IndiGo, which controls half the market, and the Tata group, which will command a quarter of the market.

October 12, 2021 / 09:21 IST
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Akasa, the startup airline that’s been in the news a lot, is yet to make any moves beyond the public acceptance by maverick investor Rakesh Jhunjhunwala about his investments. Very few carriers make you sit up and notice them even before their engines start. Over a decade and half ago, when IndiGo ordered 100 aircraft at the Paris air show, many had written it off before its first flight.

Akasa, which got its No Objection Certificate (NOC) on October 11, will be noticed right from the announcement, as was Vistara or AirAsia India. While aviation is all about being in the news for the right reasons, more often than not, aviation in India is in the news for losses and how brutal the market is.

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Profits are elusive

If Akasa has to look around for similarities, it should look at the trajectory AirAsia India took. Another maverick, Tony Fernandes, was making bold statements and his appointed CEO was confident of achieving break-even within the first year of operations. As fate would have it, they had to vacate their first route between Bengaluru and Chennai due to intense competition. The airline hasn’t had a breakeven year yet, with AirAsia Bhd no longer infusing funds and the Tata group now owning 84 percent with the likelihood of a 100 percent stake by March next year.