HomeNewsBusinessWhen will you be ready for account-based marketing?

When will you be ready for account-based marketing?

Account-based marketing (ABM) can be an effective strategy for the SMEs looking to generate more leads, increase sales, and improve customer lifetime value. However, ABM is not a silver bullet. It takes time, effort and resources to yield results

M Muneer

July 19, 2023 / 06:35 IST

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ABM demands a focussed and resource-intensive approach.

Account-based marketing demands a focussed and resource-intensive approach.

M Muneer is the managing director of CustomerLab Solutions, a consulting firm.

first published: Jul 19, 2023 06:25 am

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When will you be ready for account-based marketing?

Account-based marketing (ABM) can be an effective strategy for the SMEs looking to generate more leads, increase sales, and improve customer lifetime value. However, ABM is not a silver bullet. It takes time, effort and resources to yield results

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