Kidswear and toys retailer Toonz Retail looks to double its store count to 200 by 2020 and achieve a turnover of Rs 100 crore by 2018-19 financial year.
"Given our aggressive growth plan, we are looking at opening 100 stores in the next 3 years. We want to be a one stop solution for a child's needs ... We are targeting Rs 100 crore turnover by fiscal 2018-19," Toonz Retail Managing Director and CEO Sharad Venkta told PTI.
At present, Toonz Retail has over 100 outlets. The company opened 20 stores last year and is looking to open 24 outlets this year. Venkta said the company is also diversifying its product portfolio with its two in-house brands.
"In our apparel sub-brand Superyoung, we will expand our product reach through various other channels apart from our own stores, while in Wow Mom we are looking at introducing whole range of baby care range and then create an independent strategy for these brands," he said.
Elaborating on expansion, Venkta said: "We are seeing good numbers from smaller towns along with encouraging year-on-year growth. Smaller towns have lower cost of operations also, thus we are targeting expansion in such towns which are high on potential and aspirations. From mix point of view 70 per cent stores will be in non-metros and balance 30 per cent in metros."
When asked if the company is looking at raising funds to support expansion plans, he said: "We are shaping our business well for profitability and sustainability. We are creating a model which gives sustained growth and optimises the funds, we shall look out for an opportunity to partner with a VC (venture capitalist) which brings in funds and adds value to our entire ecosystem".
Currently, Toonz Retail is backed by Crystal group.
Toonz Retail operates stores in Delhi-NCR, Karnataka, Jharkhand, Odisha, Tamil Nadu, Kerala, Uttar Pradesh, Telangana, Haryana, Punjab, Maharashtra, Madhya Pradesh, Rajasthan and Arunachal Pradesh.
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