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Jio Financial Services has its feet on the ground and eyes on the stars

Jio Financial Services also aims to go big into non-lending financial businesses like life/ general insurance and asset management

August 21, 2023 / 11:30 IST
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Raising capital to expand its offerings should not be an issue for JFS, given the strong track record of its promoters

Jio Financial Services is here to play the long game, and it will likely leverage parent Reliance Industries’ strength in a growing industry, instead of resorting to aggressive pricing of loans to grow, believe analysts.

Reliance Industries’ Jio Financial Services, the newest NBFC in town, is expected to focus aggressively on merchant and customer lending thanks to its parent's wide reach in kirana stores. As of June end, Reliance Industries had a total store count of 18,446 with registered customers at 26.7 crore.

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"With the kind of financial heft that Jio Financial brings to the table, they can't be taken lightly… As long as the promoter group believes it's for the long term, they will be very rational in their decisions," ASV Krishnan, Senior Vice President of HDFC Securities, told Moneycontrol.

Jio Financial will likely maintain the industry discipline. Moreover, the RBI is likely to be watching like a hawk, he added. It will likely use proprietary data analytics to complement and supplement traditional credit bureau-based underwriting.