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Dr Reddy's prioritises branded assets for strategic acquisitions: CFO Narasimham

Last year's acquisition of Haleon's global NRT business (excluding the US) for over Rs 5,000 crore, has 'exceeded' expectations, with the branded business set to expand to approximately 45 percent of its portfolio

July 28, 2025 / 12:23 IST
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M.V. Narasimham, Chief Financial Officer, Dr. Reddy’s

Dr. Reddy’s Laboratories' mergers and acquisitions strategy will prioritise financially sound branded assets within the pharmaceutical and consumer health segment, the company's Chief Financial Officer, M V Narasimham, told Moneycontrol.

Last year's acquisition of Haleon's global NRT business (excluding the US) on September 30, 2024, for over Rs 5,000 crore, has “exceeded” expectations, with the branded business set to expand to approximately 45 percent of its total portfolio.

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This shift underscores a strategy that values the longevity of branded assets, which can thrive for decades over the price-erosion-prone generics business common in the US and Europe.

Narasimham said the company would steer clear of new verticals like medical devices or diagnostics, focusing instead on opportunities that strategically fit its portfolio in key geographies like India, Europe, and other emerging markets.