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Bajaj Finance's acquire and cross-sell strategy to be key growth driver in FY24, says Motilal Oswal

On the back of its omni-channel strategy, Bajaj Finance anticipates greater customer acquisition, improved customer loyalty, increased cross-selling opportunities, and improved margins

September 07, 2023 / 09:44 IST
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Looking ahead to FY24, Bajaj Finance plans to accelerate the execution of its omni-channel strategy by expanding its presence through the opening of an additional 400-450 locations nationwide

Motilal Oswal Financial Services has reiterated its bullish outlook on Bajaj Finance, citing the lender's ambitious of becoming an "omnipresent" financial services provider across various consumer touchpoints.

Bajaj Finance aims to assert dominance in physical, app-based, web, social, and virtual channels.

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"The core to delivering Bajaj Finance's omni-channel strategy lies in its payments solution offerings, which are expected to drive higher customer engagement and retention on the company's new digital platforms," analysts at Motilal Oswal said.

In the current financial year, Bajaj Finance plans to accelerate the execution of its omnichannel strategy by expanding its presence through the opening of an additional 400-450 locations nationwide.