Akash Prakash optimistic on media space

Akash Prakash, fund manager and CEO of Amansa Capital, told CNBC-TV18, "We are still very optimistic on media space. We think digitisation is a huge discontinuity. It is a huge disruption in the media space. It is not very clear who will benefit but it going to fundamentally change media. If one looks at India ad spend to GDP, it is very low. It is less than 0.3 percent of the GDP far lower than any global averages. The ticker price for ad spots is very low."

"Media is a derived play on consumption. The whole economics of the media business are going to undergo significant change," he adds.