DQ Entertainment shoots up 16% on Burger King deal

Shares of DQ Entertainment (International), the global entertainment production and distribution company, rallied nearly 16% intraday on Monday as the company has signed a promotional partnership deal with Burger King Worldwide for the company's own intellectual property 'The Jungle Book'.

In a release sent to exchanges, the company said, "It is announced by DQE and SMC that the global Quick Service Restaurant (QSR) - promotion will begin in Summer 2013. Participating BURGER KING® restaurants in select countries will launch an integrated marketing campaign highlighted by in-restaurant merchandising and promotional - themed toys featuring 'The Jungle Book' at more than 12,000 locations worldwide. The Jungle Book promotion is based on The Jungle Book TV series - seasons 1 and 2, and The Jungle Book Feature Film that is currently being produced by DQE." At 14:43 hours IST, the share was trading at Rs 20.35, up 13.37% after hitting an intraday high of Rs 20.80 and low of Rs 18.40. Even its trading volumes increased significantly to 1,37,849 equity shares as compared to its 5-day average of 13,250 shares.