Go long in Tata Global, Bata, Sun TV: Ashish Kapur

In CNBC-TV18's popular show Bull's Eye, Ashish Kapur of Investshoppe shares his trading strategies for the day.

My first pick for the day is a long on Tata Global Beverage with a target of Rs 158 and a stop loss at Rs 147. It has a very strong presence in various markets and has a very well established brands in tea and as well as other beverages. The company has been doing fairly well and what we quite like is that the company is aggressively and continuously introducing new brands and new products. Lately they have introduced Green tea. What is also likely to keep the interest in the stock alive is the rapid expansion of Tata Starbucks joint venture.
My second pick for the day is a long on Bata India with a target of Rs 912 and stop loss at Rs 845. Bata is aggressively using their well established brand to expand in a big way. They have set aside Rs 100 crore for expanding their retail outlets. They are also trying to close smaller outlets to focus more on large format stores. The company is also introducing new product categories like sun glasses. Given all that we feel t it is a very defensive good stock idea.
My third pick for the day is a long on Sun TV Network with a target of Rs 450 and a stop loss at Rs 419. It has a very strong position in southern market and we quite like the near monopoly position which this company is in a very fast growing and strong market. The company also has fairly strong presence now in the FM radio category. Overall the company has been reporting very encouraging numbers and we feel it is going to benefit with the digitalization which is currently going on.
My last idea for the day is short on Jain Irrigation Systems with a target of Rs 66 and stop loss at Rs 73. It continues to report disappointing numbers in the last quarter. The company’s problems are far from getting over and the kind of data pile up and the working capital woes which the company is facing we are quite certain that the selling pressure on the stock will continue. It is a good idea to hedge your portfolio by going short in this and for the day we are keeping a target at Rs 66.