Myntra, one of the largest fashion e-commerce platforms in India, is in advanced stages of launching operations in Singapore, the country where the company is headquartered, people aware of the developments told Moneycontrol.
The decision to expand operations and go global, in one country after the other, comes after Myntra has established a significant dominance in India’s $20 billion fashion market.
“Myntra is expected to go live in Singapore in the coming weeks and will majorly focus on Indian ethnic wear, among other categories, during the initial period,” one of the persons cited above told Moneycontrol.
The company has seen good initial traction from Singapore for its products and services and realised that there is strong demand for Indian ethnic wear, which made Singapore the natural choice, the person added.
Launching in Singapore is part of a larger global expansion plan at Myntra, a second person in the know said. The company is planning to launch in other countries as well and will decide on the names eventually, the person added.
Myntra will become one of the first few Indian new-age e-commerce companies to launch operations outside of India and expand from there.
Myntra did not immediately reply to Moneycontrol’s queries.
Myntra is owned by Walmart and is the most dominant fashion e-commerce player in the country. Together with Flipkart Fashion, also owned by Walmart, it commands a market share of over 50% comfortably ahead of Nykaa Fashion, Ajio, Amazon, Meesho and others.
Both teams are led by Myntra CEO and Flipkart Fashion head Nandita Sinha.
In a survey conducted by BofA in March 2025, around 57 percent of the respondents said they prefer Myntra the most for their fashion purchases, followed by Nykaa Fashion and Ajio which were at 22 percent and 14 percent, respectively.
Myntra’s decision to take operations outside India comes shortly after it turned profitable. The company generated a profit of Rs 31 crore in FY24, a sharp turnaround from a loss of Rs 782 crore in FY23.
At the same time, its revenues also grew 15 percent year-on-year (YOY) to Rs 5,122 crore in FY24, regulatory filings showed.
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