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Gurgaon-based skin and food products startup The Moms Co. has raised Rs. 6.5 crore funding round co-led by DSG Consumer Partners and Saama Capital.
The company said that it will utilise the fresh funds for reaching 15,000 moms by March 2018 and expanding their portfolio of natural, certified toxin-free skin and food products across more mom and baby care categories.
The idea was born to Malika Sadani in 2012, a banker-turned-entrepreneur when she moved back to India from London and couldn’t find safe, natural products for her daughters.
Three years into her research, she was joined by her husband Mohit Sadaani, whose earlier stint included head of growth and strategy at Snapdeal.
“We believe that there is a huge unmet demand for higher quality and natural products for mothers and their families, and have seen our other portfolio companies like Raw Pressery, Sula Vineyards and Veeba Foods build significant businesses with a similar focus on product quality and customer experience,”
Saama Capital Managing Partner and co-founder Ash Lilani said.
Since their last fund raise six months ago, The Moms Co. has launched 2 product ranges for moms and moms-to-be, expanded their presence across most online marketplaces, and opened two stores in Delhi-NCR’s premium maternity hospitals.
Commenting on the fundraising, Malika Sadani, Founder-CEO of The Moms Co. said, “DSG and Saama are both seasoned investors in the consumer space. We are excited that they share our vision for The Moms Co. as a brand that truly helps Moms make safe, easy and natural choices.”
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