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Outsource To Outperform

The immense pressures of chasing growth, managing cash flows and serving clients often leave SME promoters and management with precious little time to manage the important functions on their own. One solution is to identify functions or tasks that are not core to the business and then outsource them to a good vendor.

January 05, 2016 / 16:09 IST
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The immense pressures of chasing growth, managing cash flows and serving clients often leave small or medium-sized enterprise (SME) promoters and management with precious little time or resources to manage the everyday, but nevertheless important, functions on their own. One solution is to identify functions or tasks that are not core to the business and then outsource them to a good vendor.

While it makes good business sense for SMEs to outsource, some promoters feel that technology, finance, human resources, or marketing are too important and/or sensitive to be entrusted to an outside agency. However, the reality is that companies that want to grow in today’s hyper-competitive world must learn to stay focused on their core competencies at all times. This doesn’t mean that one hands over the keys to one’s enterprise to an outsider; rather, it is about letting them take over those parts that are routine and time-consuming so that the business achieves better efficiencies.

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Today there is a wide ecosystem of outsourced service providers who are well-equipped to handle the needs of small businesses. They can help SMEs achieve considerable savings in terms of effort, time and money. Back-of-the envelope calculations show that the finance and HR functions in mid-sized companies devote over 80 per cent of their time in processing routine transactions rather than strategic analysis and reporting. Outsourcing of technology development, helpdesk, accounting back-office, personnel management, etc. are some areas that SMEs are seeing great value in.

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