Two early-stage fashion quick commerce startups—KNOT and Zulu Club—have raised new rounds of funding as investor interest deepens in verticalised Q-commerce models designed for Gen Z and millennial consumers.
KNOT, which promises 60-minute delivery and a doorstep Try 'n Buy experience in Mumbai, has secured $3 million in a Pre-Series A round led by Kae Capital, with participation from Sparrow Capital, Boundless Ventures LLP, Kumar Saurabh (Aukera Jewellery), and existing investors WEH Ventures and All In Capital. The round also saw backing from the founders of homegrown fashion brands Snitch, Bonkers Corner, and The Souled Store.
Founded in 2025 by IIT Bombay alumni Archit Nanda and Rachit Bansal, KNOT operates at the intersection of speed, curation, and convenience—three pillars it believes are key to capturing the attention of India’s young online shoppers. “Quick commerce changed food, groceries, and essentials. We believe fashion is the next frontier,” said Nanda.
The startup, which has partnered with over 70 brands, plans to use the capital to expand beyond Mumbai, invest in AI-powered features like virtual try-ons, and strengthen its logistics and tech stack.
Meanwhile, Gurgaon-based Zulu Club has raised $250,000 in pre-seed funding from TDV Partners to build out its own experience-first approach to fast fashion delivery. Zulu offers 100-minute delivery of curated Try-at-Home kits sourced from nearby malls and partner outlets. Shoppers can try multiple items at home and decide what to keep—eliminating the guesswork and high return rates associated with traditional fashion e-commerce.
“Most online platforms offer speed and variety—but that often comes at the cost of confidence and experience,” said Adarsh Bhatia, founder of Zulu Club and former business head at Fashinza. Zulu, which currently operates in parts of Gurgaon, will use the funds to expand across Delhi NCR and improve personal shopping, logistics, and app flows.
As Moneycontrol previously reported, investor momentum is picking up in the fashion quick commerce space, with startups like Slikk, NEWME, Knot, and Zulu, along with larger platforms like Myntra and Ajio, exploring 90-minute delivery models to cater to time-starved, trend-conscious consumers.
While the recent shutdown of peer startup Blip underscores the execution and capital risks in this category, the back-to-back raises by KNOT and Zulu show that investors still see room for differentiated, experience-led plays that go beyond speed alone.
With fashion Q-commerce still in its early innings, these startups are betting that personalization, convenience, and offline-like experiences will be key to unlocking the next wave of online fashion consumption.
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