HomeNewsBusinessStartupAther Energy is moving to light rare earth magnets amid supply chain crisis

Ather Energy is moving to light rare earth magnets amid supply chain crisis

India’s electric vehicle industry has been grappling with supply risks due to the concentrated global supply of heavy rare earths, which are critical for high-performance magnets used in EV motors

September 02, 2025 / 16:03 IST
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Ather Energy is moving to light rare earth magnets amid supply chain crisis
Ather Energy is moving to light rare earth magnets amid supply chain crisis

Bengaluru-based electric scooter maker Ather Energy is reworking its motor strategy to reduce dependence on heavy rare earth magnets to insulate its supply chain from global shortages triggered by recent Chinese curbs, co-founder and CEO Tarun Mehta told Moneycontrol in an interaction.

“The most important thing we have gotten out of this entire phase is that we decided to use all our engineering resources in moving away from heavy rare earth tech to light rare earth tech,” Mehta told. “Ferrite is a stage lower, but heavy to light is a good transition that solves this crisis for us.”

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India’s electric vehicle industry has been grappling with supply risks due to the concentrated global supply of heavy rare earths, which are critical for high-performance magnets used in EV motors. Companies like Ola Electric have also said they are working on rare-earth-free ferrite motors to hedge against disruptions.

In financial year 2024, India imported around 460 tonnes of rare-earth magnets, almost entirely from China, with likelihood of the figure rising to 700 tonnes in FY25.