Beacon.li, an AI-powered product assistant startup, has raised $7 million in series A funding from ex-KKR India CEO Sanjay Nayar’s Sorin Investments, in an attempt to ramp up global presence amid soaring user growth in customers.
The round also saw participation from Athera Venture Partners, JAFCO Asia, existing investor Unicorn India Ventures, along with angel investors including CEO Aneesh Reddy, Delhivery CTO Kapil Bharati, and Rapido CEO Aravind Sanka.
With this funding, Beacon.li aims to expand its AI capabilities, scale its global footprint, and further enhance enterprise automation, the company said in a statement.
“For enterprises to remain customer-centric, AI-driven automation is no longer optional, it’s essential. Customization, complexity, and outdated documentation slows adoption, but AI is transforming this by creating seamless, intuitive user experiences that drive business efficiency,” said Rakesh Vaddadi, Co-Founder, Beacon.li.
The startup’s customers, as per Vaddadi, are already seeing up to 80 percent reduction in support volume and four-fold growth in user adoption.
Founded by Rakesh Vaddadi and Silus Reddy, Beacon.li’s AI product assistant “seamlessly integrates” into enterprise systems, automating tasks, resolving queries, and generating documentation in real time. It is currently operating with a customer base spanning India and USA, including Darwinbox, Zluri, KekHR and Planful.
“AI agents are redefining the $250 billion global enterprise software market, and Beacon.li has the vision to be at the forefront of this shift. As businesses prioritize automation and AI-driven solutions to improve efficiency and adoption, the need for intelligent enterprise tools is more critical than ever. Beacon.li is not only addressing a fundamental pain point but also setting a new standard for AI-powered assistance,” said Subeer Monga, Partner, Sorin Investments.
This comes at a time when India's software-as-a-service sector is witnessing growing investor interest, led by companies that are integrating AI-driven capabilities into their businesses. Several AI-led startups, including SuperOps, Whatfix, and Atomicwork, have recent raised funding rounds, signalling a shift in investor preference.
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