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Remember GMVs? Startups now flaunt ARR—an equally fuzzy, misleading metric

The Annual Revenue Run rate is a much-abused metric and doesn’t give a correct picture of a company’s prospects or financial health, say industry insiders.  

M. Sriram
August 12, 2020 / 10:27 IST
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M. Sriram
first published: Aug 12, 2020 10:27 am

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