Reliance Consumer Products Limited (RCPL) announced on November 19 that it is venturing into the petcare market by launching a new brand of pet food under the name ‘Waggies’.
The FMCG arm of Reliance Industries Limited (RIL) said Waggies is designed to make high-quality, science-backed nutrition accessible and affordable to pet parents across India.
“Staying true to its promise of providing ‘global quality at affordable prices’, RCPL aims to redefine everyday pet care by delivering complete, balanced, and superior nutrition at value-driven price points,” the company said in a press release.
Reliance Consumer Products said that Waggies has been created on a strong foundation backed by deep scientific research. “The Waggies portfolio is built on science-led formulations enhanced with herbs, DHA for brain development, essential vitamins, and highly digestible ingredients for holistic health,” it said.
Waggies represents the ideology that every pet deserves the right nutrition, not just a select few, the company added. “Guided by the philosophy of “From Few Households to Many”, Waggies seeks to bridge gaps in affordability with packs starting from Rs 199 per Kg. Trial accessibility and availability further enable more pet parents to make healthier choices with confidence,” it said.
The price for Waggies will start from Rs 199, while that for Waggies Pro begins at Rs 249. Additionally, the pet food will also be available in 100 grams trail packs worth Rs 20 to “encourage easy adoption among new consumers”, Reliance Consumer Products said.
“Waggies is formulated to deliver superior value - balancing enhanced nutrition with affordability. It comes with key benefits of extra protein, prebiotics for digestive support and it provides balanced all-day energy along with joint health, skin & coat health,” said Ketan Mody, Executive Director, Reliance Consumer Products.
“We believe, every pet must have access to the right nutrition and every pet parent must have access to global quality products without digging deep into their pockets. Developed after deep scientific research and priced at affordable rates, Waggies and Waggies Pro will soon be the most preferred choice for every pet parent,” Mody added.
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