PVR INOX launches standalone IMAX property at iconic Priya Cinema

Multiplex chain PVR INOX on Thursday announced that they have converted Priya Cinema, one of the first theatres they opened in the national capital, into a state-of-the-art standalone IMAX theatre.

The property at Basant Lok Complex, Vasant Vihar, will feature a next generation laser projection and multi-channel sound system exclusive to IMAX theatres for a truly immersive experience.

Ajay Bijli, Managing Director, PVR INOX Limited, said upgrading their landmark cinema hall was a proud moment for the company. "It was the first cinema that we started here in Vasant Vihar and it has gone through a lot of changes. But this particular format is the best in its class. It makes a big movies even bigger and it is extremely immersive. We have been committing ourselves for the past 33 years that how do we make the experience absolutely amazing and at the same time do justice to people who make content," Bijli said at the event here.

Actor Ayushmann Khurrana, who was also present at the event to promote his upcoming film "Dream Girl 2", said he had many fond memories of watching movies at Priya.