Pepsico aims to double Kurkure sales in next 5 years

He further said: "Presently, Kurkure is a Rs 1,000 crore brand."

Besides domestic, Pepsico has plans to introduce Kurkure brand in more international markets, especially targeting the Indian diaspora.

"Though Kurkure was brand which was born and brought up in India, it's a brand which we are taking to multiple markets. You would now see Kurkure in Bangladesh," he said.

Pepsico is also manufacturing Kurkure in Pakistan and also exporting to Nepal from here. It also has presence in Canada and Middle East region and has just started to export it to Qatar.

"Wherever the Indian palate and profile is there, we are taking this brand philosophy and gradually we are moving our footprint," Kotecha said.

Pepsico presently sells Kurkure range of snacks in around ten countries.

"Our focus and strategy would be to play in India and then out of India. It would not be out and then India," he said adding "In the large part, we would double our sales through India only because here the core opportunity is."

As part of its global expansion of brand Kurkure, Pepsico would follow a mix strategy of local manufacturing and export from India, depending on the scale.

"Out footprint is where we can, we will make it locally, where we can not we would export it. we are keeping ourself flexible on that," Kotecha added.

The company is also reinvigorating Kurkure with power grains that cater to the rising trend of consumers looking for tasty yet guilt free everyday snacking options.