HomeNewsBusinessMyntra levies convenience fee, looks to curb returns as it aims for profitability

Myntra levies convenience fee, looks to curb returns as it aims for profitability

The move is aimed at placing the company on the path to profitability as capital becomes scarce. Analysts say the fee is unlikely to deter customers from making purchases, and that other players may follow suit.

Tushar Goenka & Haripriya Suresh

June 08, 2023 / 08:57 IST

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Analysts peg Myntra’s daily order volumes at five lakh a day.

Tushar Goenka

Haripriya Suresh

first published: Jun 8, 2023 08:56 am

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Myntra levies convenience fee, looks to curb returns as it aims for profitability

The move is aimed at placing the company on the path to profitability as capital becomes scarce. Analysts say the fee is unlikely to deter customers from making purchases, and that other players may follow suit.

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